Personalization in AEM 6.4 - Basic Understanding

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Personalization in AEM 6.4 can be done through Targets or ContextHubs

In AEM 6.4 personalization works based on;

• Experience, 
• Activities and 
• ContextHub. 

Let us see how can we test a basic Personalization in AEM 6.4 by creating a sample. AEM 6.4 configuration is almost same as in AEM 6.3.  

Below are the steps to create personalization in Latest AEM.

•     Add and configure ContextHub Segments - Audience creation
•     Create a Brand and related Activity,
•     Add targets and relevant personalization components for each Experience.
•     Configure the targeted component to use ContextHub as Engine;
•     Test the configuration

  

 Let us understand some basic terms of personalization.

Follow the 'Read More' section in order to understand the steps involved in AEM 6.4 personalization.

NEXT:Detailed steps of creating Personalization is given in this post with an example.

Watch the demo video:
 

Read More:

Personalization Basics & Steps to create Personalization in AEM 6.4

Create ContextHub in AEM 6.4

Create Brands in AEM 6.4  

Create Activity in AEM 6.4

Create Offers in AEM 6.4

Steps to configure personalization from brands, activity with a sample 

Test Configured personalization