Create Brands in AEM 6.4 for Personalization

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Through this post we are talking about AEM 6.4 Brands and method of creation of brands. In case if you are interested in 6.3 version of Brands follow this page.

Brands in AEM 6.4
To work with personalization, we need to create brands.

The personalization configuration page can be opened by clicking on Adobe Experience Manager link as below.

• Login to AEM 6.4

• Traverse through Navigation> Personalization> Activities>

Remember you can create Brand in both 'Activities' or 'Offers'

• Click on Create Brand

• Then in next screen(Template) select the Brand , click on Next

• In 'Properties' screen enter title and select any tags if required. Then click on 'create'.

• You will get a message that page is created and it will be listed under activities section

Note: The newly created brand will be listed under both Activity & Offers

If we are under Activity Section;
Under the new brand we have options to create Activity, Area, Area As Live Copy.

If we are under Offers Section;
Under the new brand we have options to create Folder or offer, Area, Area As Live Copy.

Based on the requirement we can now create any levels of various personalized content utilizing this brands.

NEXT: Create Activity in AEM 6.4

Read More:

Personalization Basics & Steps to create Personalization in AEM 6.4

Create ContextHub in AEM 6.4

Create Brands in AEM 6.4  

Create Activity in AEM 6.4

Create Offers in AEM 6.4

Steps to configure personalization from brands, activity with a sample 

Test Configured personalization